Parfums Salvador Dali introduces ITISLOVE, the brand’s new major women’s fragrance.
This sensual, elegant scent is decidedly different.
The Inspiration
ITISLOVE is the 21st century embodiment of all that is modern and seductive in Parfums Salvador Dali. Together, the scent, the lips and the femininity symbolize love, giving birth to the name ITISLOVE.
The Name
ITISLOVE
A name with a message as strong as a manifesto,
contained in a few small words
ITISLOVE
A name that has eternal meaning but
strikes the ear like modern lingo
ITISLOVE
A name that states a truth,
that a fragrance is the most beautiful expression of love.
The Packaging
The Fragrance
Olfactory family: oriental-floral
ITISLOVE is the name of three fragrance versions sharing the same fragrance base: Eau de Toilette, Eau de Toilette Intense and Eau de Parfum.
Which fragrance notes best tell the story of ITISLOVE, the expression of love in its most feminine form?
An oriental floral harmony that melds the softness and fullness of feminine fruit and flower notes with warm and enveloping sensual notes.
In the luminous top accord, a bright, fresh zest of grapefruit and intensely suave pomegranate pearl are harmoniously spiced up with pink pepper.
The middle notes feature the singular and personal everlasting flower. This flower, the favorite of Gala, Salvador Dali’s wife, adds originality to the ITISLOVE scent.
Light touches of everlasting flower, like traces of a fragrant cloud, mingle with a richly luxurious blend of Spanish narcissus and heart iris powder that reinforces the emotional depth of this rare fragrance.
An exquisite sensuality radiates from the base accord of crystal musk, vanilla, sandalwood and sweet amber.
Advertising Campaign
Salvador Dali, always avant-garde, was the first to use the lips in his art to symbolize absolute femininity. For Dali, a pair of lips offered up for a kiss is a woman’s most sensual, intimate and irresistibly seductive feature.
The lips, the first piece of art to be reinterpreted in the fragrances of Parfums Salvador Dali, have become their signature and symbol.
The Collection
EAU DE TOILETTE
EAU DE TOILETTE INTENSE
EAU DE PARFUM
Creation of Fragrance
Perfumer creator: Michel Almairac – Robertet
Valérie Dufournier
Responsable de la Communication
COFINLUXE
6, rue Anatole de la Forge - 75017 Paris
Tél: 01 55 37 71 59 Fax: 01 46 22 98 27
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