Flash is the leading vector technology
for designing high-impact, low-bandwidth Web sites that attract,
engage, and retain site visitors—providing a richer, more
compelling Web experience.
In March 2000, NPD Research, the parent
company of MediaMetrix, conducted a study to determine what
percentage of Web browsers have Flash preinstalled. The results
show that 89.9% of Web users can experience Flash content
without having to download and install a player.
What is Flash?
Macromedia Flash is the solution for producing
and delivering high-impact Web sites, as well as resizable
and extremely compact full-screen navigation interfaces, technical
illustrations, long-form animations, and other dazzling site
effects. Graphics and animations anti-alias and scale based
on the viewer’s screen size, providing high-quality viewing.
Flash uses vector graphics technology.
Unlike bitmapped images that are optimized for a single resolution,
vector images can adapt to multiple display sizes and resolutions.
This is ideal for displaying Web sites uniformly on set-top
boxes, hand-held computers, or PCs. Unlike bitmapped images
such as GIFs and JPEGs used on the Web today, vector images—graphics,
charts, maps, and animations—fit into compact, efficient files
that speed over the Web.
Flash content is created with the Macromedia
Flash 4 authoring tool or Macromedia FreeHand 8 print and
Internet design tool. Flash 4 enables Web designers to import
artwork from their favorite bitmap or illustration tools,
apply transparency, create morphing effects, add interactivity
and sound, and animate them over time. Flash content is then
saved and published as a Flash