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Smiley is a FiFi Finalist!!!

We are proud to announce Smiley’s top Finalist for the 2008 FiFi’s Bath and Body Line of the Year Award ☺ Smiley has gained recognition for its fun concept, innovative packaging and original scent. here

PROLIFERATION OF PERFUME BLOGS AND WANNABE perfume EXPERTS.Or better said Perfume aficionados and connoisseur? What is this new trend allowing People with no knowledge, no training, and no clue of our industry, opening Blog’s calling themselves “Perfume expert’s”, “Perfume Critic’s” or better yet “Perfumer’s”.– More

Fragrance Launches:
Pop superstar, Prince is launching his first fragrance collection, 3121 in the UK exclusively at The Perfume Shop. The fragrance, which launches in 50 of The Perfume Shop’s key stores, has been created in close co-operation with Prince. The end result is an enticing scent that captures his eclectic style and musical genius.

Revived Faberge firm links up with founder's family
The original Faberge company was founded in 1842 by Russian jeweler Gustav Faberge. Tatiana and Sarah Faberge, who are among the descendants of Gustav Faberge, have now agreed to sit on a council aiming to restore the exclusive nature of the company. "This constitutes the reunification of the House of Faberge and a new chapter in its history," Sarah Faberge said. The original Faberge family was scattered by the Bolshevik revolution in 1917, but Gustav's grandsons who established a new Faberge firm in Paris discovered after World War II that a U.S. businessman was selling perfume under their family name. A group of investors bought the Faberge brand in January for an undisclosed sum from Unilever, which had been using it for a variety of cosmetics brands, including Brut perfume. By Eric Onstad Reuters Lif

PERFUME EXPO AMERICAFor the first time ever 150 prestigious beauty companies representing over 300 Perfume and skin care brands will exhibit at Perfume Expo America in New York, on May 12,13, and 14. PXA will become the focal point of the world selective beauty industry.

L'Oréal USA Breaks Ground for Company's NJ Headquarters
At a ceremony presided by New Jersey State Senator Tom Kean Jr. and Berkeley Heights, NJ Mayor David A. Cohen, L'Oréal USA broke ground for a new state-of the-art office facility at Connell Corporate Park in Berkeley Heights, NJ. The new building, which is scheduled to open in 2009, will house approximately 400 L'Oréal USA employees and will function as L'Oréal USA's New Jersey headquarters. The L'Oréal USA corporate headquarters will remain in New York.

Mediterranean is released by Elizabeth Arden
inspired by Catherine Zeta-Jones and her love of this captivating place , Mediterranean is a radiant fragrance transports you to blue seas and skies. "I love Mediterranean, it is an uninhibited fragrance… one to splash on when you’re not feeling shy" says Catherine Zeta-Jones.

Stephen Jones
Launches Fragrance Stephen Jones shows that milliners are at the top of the fashion game by launching his own fragrance. The London hat maker is the first member of his trade known to have put his name to a perfume and his collaboration with Rei Kawakubo of Comme de Garcons Comme des Garcons is certainly breaking away from the usual publicity-shy milliner stereotype.