 “BEAUTY 360” as it is registered with the US trademark office is the name for a new perfume & beauty store chain in the United States. Although the news was around for over a year, CVS officials have finally announced they will open high-end beauty store this year to compete with the Sephora and Ulta stores.
According to different sources CVS will open in between 500 and 1200 stores.
Most likely they will be testing on few pilot stores on the East and West coast before to roll out to few hundred stores this year.
Beauty 360 will house fine perfume, skincare and cosmetic lines competing directly with department and specialty stores. The CVS corporation owns around 7000 stores and is with Walgreens one of the 2 largest Drugstore chains in the US.
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PERFUME EXPO AMERICA 2009 IS OPEN FOR REGISTRATION! PXA has a brand new website for its next edition to be held in June 2009 in New York City. Perfume exhibitors from last year can use there password to access a collection of tools and retailers databases.More
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WHAT IS JPF ECO SYSTEMS?
JPF Eco Systems is Kiehl’s partnership with Brad Pitt, established to support global environmental initiatives that minimize our impact on the environment through thoughtful design. As a first contribution, 100% of the net profits from the sale of Kiehl’s “Aloe Vera” Biodegradable Liquid Body Cleanser will be used to help fund “Make It Right,” which is an initiative dedicated to the construction of environmentally sustainable, affordable housing for the displaced victims of Hurricane Katrina which devastated New Orleans in 2005. For more information, visit More
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