How To Order:
International Thomson
Publishing
7625 Empire Drive
Florence, KY 41042
Tel. (606) 525-6600
Fax. (606) 525-7778

Subject: During the many years of publication and subsequent revisions, Paul Jellinek’s book has been the standard work on the subject. This new edition, translated into English for the first time, was conceived in response to the increased interest in recent years in perfumes and the sense of smell. This interest has come not only from within the highly competitive perfumery industry, but also from psychologist and market researchers. The original text has impressively withstood the test of time and the approach of this new book has been suplemented with chapters that are now of critical importance, but which were only touched upon in the original book. A market researcher looks at why people use perfumes; a psychologist examines the motivation of perfume choice; another psychologist discusses human pheromones; a chemist examines the chemistry of human body odors and a perfumer looks at the effects of odors on human experience and behavior. This book is written principally to provide a scientific basis to the craft of perfumery and enable formulators and marketers to understand why the smells they create and sell have the effect they do. It allows a systematic approach to the development of these products.