|
Business Overview
Nathalie Publishing Corp. offers Internet-based content, applications
and services to Beauty Industry players and consumers through specialized
Portals.
The first, www.Perfume2000.com, launched
in January 2000, is the world's largest beauty information site.
It was followed in May by www.Beautynavigator.com,
the leading search engine dedicated to the beauty industry and its
consumers. The month of July will see the opening of www.Beautyportal.net,
the global beauty B2B marketplace.
www.Perfume2000.com:
Provides a unique all-in-one service module combining news, calendar
of events, products pricing, an interactive industry database, a
magazine, new products information, a library, 2700 years of perfume
history, Email services, chat rooms, forums, classifieds, automated
mass emailing, beauty trends and statistics, industry reportages,
industry archives, news archives, and a 3D products warehouse for
etailers. More services scheduled for launch this year will be added
each month.
Target users: Anyone from the
3 million people working in the beauty industry. Since the opening
in January, more than 300,000 pages viewed by 32,000 visitors spending
an average of 12 minutes browsing the site. (Audit available)
Revenue Model: Recurring revenues
include advertising (600 banners available, 12 sold thus far), monthly
subscriptions (220 paid subscribers), services (Ecard marketing
mailing), a 3D warehouse for etailers. NPC also offers web design,
marketing and hosting services with a portfolio of 24 clients since
December 1999. Upscale opportunities and future revenues includes
hot links, dial up, dedicated bandwidth resale and future innovative
devices.
www.BeautyNavigator.com:
A beauty-dedicated search engine enabling search by categories,
contacts, products, companies, etc. This search engine, up and running,
is already the best tool available for industry players as well
as for consumers interested in beauty. Up to date, the data is currently
organized alphabetically, but soon will be organized by criteria
of relevancy (no spiders). Each month, new content and innovative
tools will be added (Virtual Beauty Advisor etc.). Systematically,
the search engine will be more focused toward consumers and will
have soon a 3D walkthrough mall.
Target users: Anyone from the
135 million Internet browsers. Since opening the first week of May,
more than one thousand websites have already registered.
Revenue Model: Advertising revenues,
including banners, hot buttons, PR and marketing services, auctions,
3D shopping mall rental and sales, etc.
www.BeautyPortal.net:
This innovative tool will be a first in the beauty industry. It
will feature a fully functioning marketplace with auction, reverse
auction and exchange between trading partners with a large array
of services including: Banking, Insurance, Freight forwarding, Travel
agency, Warehousing, etc.
Target users: Any company acting
directly or indirectly in the Beauty Industry (perfume and cosmetics
companies, their suppliers, retail stores, etail stores, chemical
manufacturers, fragrance compound manufacturers, raw material suppliers,
harvest growers, plastic and surlyn providers, glass manufacturers,
advertising material manufacturers, designers, beauty consultants,
magazines, TV, special furniture and display manufacturers, banks,
insurance, warehousing, packaging, wholesalers and many more
.
Revenue Model: Trading partners
subscription, B2B software sales, % (commission) on transactions
realized in the marketplace, % or fees on services, advertising
on content. 3D Virtual expo for suppliers.
Investment considerations
Market potential: Major trend
and web analysts expect the volume of non-financial goods through
B2B e-commerce to reach $7.29 trillion worldwide in 2004. E-market
makers, the key catalyst in the Internet business will capture 37%
of these transactions, $2.7 trillion from which $250 billion will
come from the beauty industry.
Goal: To be the global Beauty
Gate and Marketplace.
Competitive advantage: Nathalie
Publishing Corp.'s Internet venture is backed by 6 years experience
as publisher of Perfume2000 magazine and Perfume2000 magazine in
Spanish, two of the leading beauty trade publications. Nathalie
Publishing Corp. has developed a substantial base of key customers
and strategic alliances that provide the company an established
presence and market advantage. Over the past two years, NPC has
incorporated a web department with engineers, programmers, and web-designers,
providing a flexible and agile adaptation to any technological breakthrough
in web business. Furthermore, our team has started to develop new
software enabling fast adaptation to B2B and virtual 3D in collaboration
with Virtue3D Ltd. in Israel.
Strong Reputation: Nathalie Publishing
Corp. is a recognized leader and innovator in the Web Beauty Industry.
Our position, with more than 130 clients for the magazines and already
more than 20 for the web activities with a database active of 150,000
contacts in the key positions of the beauty industry has been affirmed
by the results obtained with the launches of the 2 modules.
Investors: Nathalie Publishing
Corp. is a privately owned Corporation with strong potential for
going public in a year or so. The company is seeking a first round
of investment from private investors or small capital ventures from
$25,000.00 up to $3 million in order to go forward with the web
development project as well as maintaining a financial well-being
as not to affect the cash flow of other activities. Larger investment
firms are already interested by the mezzanine or pre-IPO funding
(documents available on request).
Interested in investing with Nathalie Publishing Corp. please send
an email or call
Bernard Pommier
(CEO) Phone: (305) 374-6849
Bernard@perfume2000.com
|