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Business Overview

Nathalie Publishing Corp. offers Internet-based content, applications and services to Beauty Industry players and consumers through specialized Portals.

The first, www.Perfume2000.com, launched in January 2000, is the world's largest beauty information site. It was followed in May by www.Beautynavigator.com, the leading search engine dedicated to the beauty industry and its consumers. The month of July will see the opening of www.Beautyportal.net, the global beauty B2B marketplace.

www.Perfume2000.com: Provides a unique all-in-one service module combining news, calendar of events, products pricing, an interactive industry database, a magazine, new products information, a library, 2700 years of perfume history, Email services, chat rooms, forums, classifieds, automated mass emailing, beauty trends and statistics, industry reportages, industry archives, news archives, and a 3D products warehouse for etailers. More services scheduled for launch this year will be added each month.

Target users: Anyone from the 3 million people working in the beauty industry. Since the opening in January, more than 300,000 pages viewed by 32,000 visitors spending an average of 12 minutes browsing the site. (Audit available)

Revenue Model: Recurring revenues include advertising (600 banners available, 12 sold thus far), monthly subscriptions (220 paid subscribers), services (Ecard marketing mailing), a 3D warehouse for etailers. NPC also offers web design, marketing and hosting services with a portfolio of 24 clients since December 1999. Upscale opportunities and future revenues includes hot links, dial up, dedicated bandwidth resale and future innovative devices.

www.BeautyNavigator.com: A beauty-dedicated search engine enabling search by categories, contacts, products, companies, etc. This search engine, up and running, is already the best tool available for industry players as well as for consumers interested in beauty. Up to date, the data is currently organized alphabetically, but soon will be organized by criteria of relevancy (no spiders). Each month, new content and innovative tools will be added (Virtual Beauty Advisor etc.). Systematically, the search engine will be more focused toward consumers and will have soon a 3D walkthrough mall.

Target users: Anyone from the 135 million Internet browsers. Since opening the first week of May, more than one thousand websites have already registered.

Revenue Model: Advertising revenues, including banners, hot buttons, PR and marketing services, auctions, 3D shopping mall rental and sales, etc.

www.BeautyPortal.net: This innovative tool will be a first in the beauty industry. It will feature a fully functioning marketplace with auction, reverse auction and exchange between trading partners with a large array of services including: Banking, Insurance, Freight forwarding, Travel agency, Warehousing, etc.

Target users: Any company acting directly or indirectly in the Beauty Industry (perfume and cosmetics companies, their suppliers, retail stores, etail stores, chemical manufacturers, fragrance compound manufacturers, raw material suppliers, harvest growers, plastic and surlyn providers, glass manufacturers, advertising material manufacturers, designers, beauty consultants, magazines, TV, special furniture and display manufacturers, banks, insurance, warehousing, packaging, wholesalers and many more….

Revenue Model: Trading partners subscription, B2B software sales, % (commission) on transactions realized in the marketplace, % or fees on services, advertising on content. 3D Virtual expo for suppliers.


Investment considerations

Market potential: Major trend and web analysts expect the volume of non-financial goods through B2B e-commerce to reach $7.29 trillion worldwide in 2004. E-market makers, the key catalyst in the Internet business will capture 37% of these transactions, $2.7 trillion from which $250 billion will come from the beauty industry.

Goal: To be the global Beauty Gate and Marketplace.

Competitive advantage: Nathalie Publishing Corp.'s Internet venture is backed by 6 years experience as publisher of Perfume2000 magazine and Perfume2000 magazine in Spanish, two of the leading beauty trade publications. Nathalie Publishing Corp. has developed a substantial base of key customers and strategic alliances that provide the company an established presence and market advantage. Over the past two years, NPC has incorporated a web department with engineers, programmers, and web-designers, providing a flexible and agile adaptation to any technological breakthrough in web business. Furthermore, our team has started to develop new software enabling fast adaptation to B2B and virtual 3D in collaboration with Virtue3D Ltd. in Israel.

Strong Reputation: Nathalie Publishing Corp. is a recognized leader and innovator in the Web Beauty Industry. Our position, with more than 130 clients for the magazines and already more than 20 for the web activities with a database active of 150,000 contacts in the key positions of the beauty industry has been affirmed by the results obtained with the launches of the 2 modules.

Investors: Nathalie Publishing Corp. is a privately owned Corporation with strong potential for going public in a year or so. The company is seeking a first round of investment from private investors or small capital ventures from $25,000.00 up to $3 million in order to go forward with the web development project as well as maintaining a financial well-being as not to affect the cash flow of other activities. Larger investment firms are already interested by the mezzanine or pre-IPO funding (documents available on request).

Interested in investing with Nathalie Publishing Corp. please send an email or call
Bernard Pommier (CEO) Phone: (305) 374-6849
Bernard@perfume2000.com

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