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R&B megastar
Beyonce Knowles is
being
sued by clothing company Abercrombie & Fitch over her new scent. The
28-year-old singer made an announcement this week that she will be releasing a
fragrance with perfume giant Coty, who launched
Jennifer Lopez's
hugely successful Glow in 2002.
Beyonce's perfume, Sasha Fierce, is named for her alter ego, and is scheduled
for a spring launch. The singer already has a line of clothing and a jewelry
line called Dereon, which features the "Sasha Fierce" moniker on pendants and
earrings.
Beyonce described her perfume as "an alluring and sophisticated fragrance;
one that's reflective of my inner power."
Not content with merely cornering the market on attire for incoming college
freshman, Abercrombie & Fitch stepped in and filed suit against Beyonce,
claiming the name of her line infringed on their men's cologne
Fierce.
Abercrombie has sold over $190 Million worth of their cologne since 2002, and
contends that the name of Beyonce's line "poses a likelihood of confusion" for
consumers. The suit charges the singer's company with trademark infringement,
deceptive trade practices and unfair competition.
Though Abercrombie has sent Beyonce a letter requesting that she
cease-and-desist from attempting to release her product in stores, she
apparently intends to continue the launch as planned. Fierce.
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