Zirh Wants To Know: What kind of Warrior Are You?
Zirh to launch Warrior Collection of SHower Gels
(New York, NY) – Zirh Skin Nutrition is set to unveil its newest product line, the Warrior Collection, this September at grooming counters worldwide. This collection of shower gels is inspired by some of the greatest ancient warriors and definitive leaders in history.
Named after an ancient Sumerian warrior itself, Zirh intends for the collection to appeal not only to the senses, but to the psychology of the Zirh male as well.
“The Warrior Collection was designed to further develop the Zirh brand dynamic. We are constantly looking to identify categories, products and concepts which resonate with the male consumer. In the case of the Warrior Collection, we wanted to create an innovative and original collection that evoked a blend of creativity and masculinity,” says Brian Robinson, President of Zirh Holdings LLC.
Zirh worked with designer Chad Lavigne on the collection’s overall aesthetic and packaging. The 5-SKU collection will feature ancient “greats” Julius Caesar, Charlemagne, Cyrus, Alexander the Great, and Ulysses. Each of the five shower gels was formulated with naturally derived ingredients which originate from the regions in which the warriors reigned.
Julius Caesar, Emperor of Rome
A refreshing citrus scent
Key ingredient: almond extract.
Charlemagne, the King of Franks
A cooling icy scent
Key ingredient: chestnut seed extract
Cyrus, Persian Ruler
A sensual, smooth scent
Key ingredient: carrot extract
Alexander the Great, Ancient Greek King
A spicy wood scent
Key ingredient: olive extract
Ulysses, Legendary Greek King
A light, exotic scent
Key ingredient: sesame extract
In addition to in-store sampling and public relations activity the line will be promoted through the launch of an interactive Warrior micro-site. The site, www.zirhwarrior.com, which will be directly linked to www.zirh.com, contains an interactive survey asking consumers to answer the question “What Kind of Warrior Are You”? Consumers will also be able to delve further into the history of the five warriors of the collection as well as order the Warrior products.